Posted on July 13th, 2008 at 1:26 pm by Steve
Delightfully summarizing so much that is wrong with contemporary western capitalism, psychology, and industry:
“For most of our history, we’ve sold newer and better products for habits that already existed,” said Dr. [Carol] Berning, the Proctor & Gamble psychologist. “But about a decade ago, we realized we needed to create new products. So we began thinking about how to create habits for products that had never existed before.”