AR Kitchen (Now with 500% more ads!)
Posted on February 10th, 2010 at 3:11 pm by dr.hoo

An amazing/creepy visualization of what life might be like when we are “jacked in” to a virtual overlay 24/7. Lots of great little details in the animation. Note the sea of advertising that can be controlled, paying you more money per second depending on your environmental saturation.

The future looks AWESOME!

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.